The supply chain is disrupted, bikes are selling out all over the country, more riders are out on trails and the roads alike, is this a moment? Or is this the start of a new reality for a sport that has seen popularity rise and fall before? How will small mountain towns deal with tourism which brings the income and now potentially a deadly virus? Will tourists only be from their home state? Or will the pilgrimage to our favorite riding destinations come back to life?
Panelists, include: Billy Sinkford, Greg Williams, Mandi McKay, Paul Price, Jenn Kriske, Erik Nohlin