State of Consumer Behavior : Where Are The Consumers, What Are They Thinking, and How Can You Attract Them?

Experiential marketing and the consumer retail experience is quickly becoming the signature marker, often outweighing price point and store placement, of how businesses create new campaigns. Josh Constine, Editor-at-Large of TechCrunch sat down with several industry leaders to discuss how to calibrate and capitalize on the psyche of the consumer. Listen to the full conversation here:

Seated in the panel from Left to Right: Elizabeth Dowd – Vice President of Retail Experience at REI, David Hua – CEO of Meadow, Phil Otto – Founder of Otto Design Group, Sarah Romero – Director of Brand Partnerships at G7 Entertainment Marketing, Adam Lewis – Founder of Foghorn Labs, Josh Constine – Editor-at-Large at TechCrunch